Blogging For Business Owners and Blog Marketing With Building Your Authority

You may find that the world of blogging for business owners is a world that you want to be a part of if you run a small business. Blogging is a great way to get information out to consumers about your service or product, and it can even work for inspiring employee commitment and helping you keep your workers at peak morale. Consider what starting a blog might be able to do for you if you are looking for a way to take your business to the next level.

The key to having a successful blog as a business owner is keeping your goals concrete and clear at every step of your blogging experience. Write up a plan for how often you will update, how you will promote your blog and retain readers, whether you will feature photographs or video, and other aspects of your blog, and then stick to it with the same kind of determination that you used when you built your business.

Basically, you can use blog marketing as a way to communicate with your potential clients, core clients, and recommend product or services for your business. You can even say you can use blog marketing for the mean to build relationship with others and also close make substantial cash for your business.

Journal Marketing is among the most powerful mediums you can use to build your business on the world wide web. In addition, it allows you to get in touch with your potential customers, clients, and also partners for your business.

With the power of social networking sites where you can use blog as the main hub for your business, you can truly utilize the power of Blog marketing to build substantial traffic to your website.

The well proven formula for building a successful business online, is to first seek potential customers then develop Relationship Building and conversion follows, Revenue for Your Business.

A positive note is… You can utilize the power of Blog Marketing as a way to establish yourself as an authority figure where you let your blog visitors sell themselves to you. You may refer to it as “viral marketing” but I refer to it as “smart marketing”. You can even treat your blog as the HUB to build a community within your business.

How you can Build Your Authority as a Blogger

Being recognized as an authority person in your niche is critical. Traffic, income and profits are pretty much guaranteed once you earn the respect and admiration of your marketplace as a knowledgeable leader. The following practices will help you build your authority as a blogger, turning your effort into prestige and influence that help you meet your business goals.

Creating an Epic Blog Post

Take the time, weeks or months if need be, to create an incredible piece of content. Make sure your post is at least 1,500 words long, and over 2,000 words or more if possible.

When you finally solve a big challenge that has been haunting the minds of people in your marketplace, and you provide this resource free of cost on your blog, you develop lifelong followers.

Request Reviews and Testimonials from Satisfied Customers

Odds are you or your blog has some satisfied clients. Somewhere, at some point, even though you are relatively new, someone commented on just how much they liked what you do. Ask these individuals for testimonials, in addition to positive reviews on sites like FourSquare and Yelp.

Be Consistent

When someone knows that you put up a great new blog post every Monday, over time they unconsciously develop a habit of checking into your blog on that day. The very same is true with posting to social media marketing sites.

High quality over Volume

It is much more intelligent, and you will improve results, if you post one meaty, value-rich, problem-solving post every few weeks, rather than slapping up 3 to 5 average posts weekly. Always demand the greatest quality content from oneself.

Be Your own self

The people you respect in your life are unique individuals. The people who identify with your unique personality, goals and ideas will look and respect up to you for being true to yourself.

Interview Highly regarded Business sector Experts

Even so, you instantly credit that person with being noteworthy. You can “acquire” the same respect and authority by interviewing the top-notch thought leaders in your field, and making these interviews available on your blog.

Three Ways to Take Over a Customer’s Mind and Heart

What’s the most crucial element in successfully running and sustaining a business? Good Quality product/services? Excellent marketing strategies? Or retaining a handsome number of customers? Compare all three and I’m sure we’ll all unanimously agree with the third. Actionable measures to make customers stay with you and working towards increasing this demographic is going to help any business stay in the business for a long time. You have to grab the attention of your customers from the word go, with your products and services.

This is an era of super competitiveness and everyone thrives to be at the top of their game. The contention to make a place with your brand and to maintain its value is a difficult task. In the early days, there were TV advertisements or hoardings for creating a brand value of a product but things work differently now. The concept of digital marketing has taken over the market by storm. More and more people rely on smartphones and the internet to know about a brand.

Allow us to throw some light on different marketing strategies and the impact they print on consumers mind.

Social Media:

Any marketing or promotional activity social media today is the easiest access to garner desired attention. With social media, you can:

Have close interaction with your consumers through social media sites like Facebook, Twitter and much more to capture proper feedback and reviews.

If you’re lauded with good reviews then highlight them and make sure they reach your followers. This way you’re likely to acquire a good name for your brand.

Being on social media proves to be very advantageous to brands as it gives them an opportunity to connect personally with customers that ultimately increases loyalty.

Share posts, trivia, and photographs or even animated videos related to your product on social media websites on regular basis. The audience keeps this in mind and that gives your product an extra edge in the buyer’s purchasing decision.


One of the most trustworthy marketing strategy out there to engage, inform and educate customers about your offering (product/service). Some of the profitable perks in inducing blogs as part of a marketing strategy include:

Building trust

Customers at the center of communication

You can elaborate on the special features of your products and services and gain advantage over competitors

Greater chances of strengthening the loyalty of customers.


The world where technology practically governs the way we live, video marketing has become one of the smartest ways for brand promotion. Animated marketing videos, explainer videos, business videos and a host of others to attract customers. People actually prefer watching videos to know about a brand. What you can do is:

Include some fascinating facts about your product/service that will make the customer prefer you over your competitors.

Share your marketing videos on maximum social media sites for maximum promotion and brand visibility.

We hope these tips help you win valuable customers and make them choose you every time, leaving your competitors behind. Good luck!